ViacomCBS plans to expand and possibly rebrand the CBS All Access subscription service with more content from MTV, Comedy Central and other traditional Viacom cable channels. ViacomCBS is expected …
is expected to unveil a broader streaming strategy on its Feb. 20 earnings call, which will mark the company’s first financial report since the reunion of Viacom and CBS Corp. was completed in December.to develop a broader streaming offering that would be a mix of subscription and advertising-supported content. Now that the companies are joined, there’s a big push to leverage all of its assets to transform the company for the on-demand era.
CBS All Access is offered at present for $5.99 with commercials included or $9.99 for the ad-free option. It’s unclear whether ViacomCBS will rename All Access or boost the pricing on the platform. CBS All Access in late November added on-demand access to a number of kid-friendly programs from Viacom’s Nickelodeon in an effort to better round out its programming menu.
But even as it looks to grow bigger in streaming, ViacomCBS will not make the full linear feeds of its cable channels available in the same way that CBS All Access offers 24/7 live linear streams from CBS affiliate stations around the country — another dimension that separates CBS All Access from its competition.
The film vault of Viacom’s Paramount Pictures will also be a rich source of content for an expanded streaming offering, although the first pay-TV window for the studio’s new theatrical output is contractually bound to MGM’s Epix for the near term. Moreover, ViacomCBS CEO Bob Bakish has been on a fence-mending tour of major distributors over the past few years since he took the reins of Viacom. At a time when the company’s stock price has taken a double-digit drop, ViacomCBS can’t afford to put a strain on its newly improved relationships with the distributors that provide the lion’s share of the company’s earnings.
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