The sprawling ViacomCBS network portfolio will have a two-day virtual upfront for advertisers on May 18 and May 19, shifting to the week after the traditional CBS upfront had been scheduled before …
for advertisers on May 18 and May 19, shifting to the week after the traditional CBS upfront had been scheduled before COVID-19 struck.
,” ViacomCBS sales chief Jo Ann Ross wrote in a note to advertisers. “Clearly, the current climate is different, but as they say at Carnegie, the show must go on!”California Coronavirus Update: Gov. Gavin Newsom Says Small Businesses Can Open This Friday, Announces Army of "Disease Detectives" The CBS upfront, held for years at Carnegie Hall and often featuring waggish feats of showmanship by Ross, has long been a ritual commingling of those working TV and advertising. Given the long run of CBS as the No. 1 broadcast network, the event was closely tracked and also has hosted its share of drama. At the May 2018 edition, former CEO Les Moonves sought to ignore the welter of mounting internal pressure from the investigations into his conduct.
Worth noting as elements of both days are streaming outlets Pluto TV and CBS All Access . While Viacom has previously taken part in the NewFronts showcase for digital platforms, it has not had a discrete event for Pluto, which it bought in 2019. CBS has increasingly been pushing All Access, giving it dedicated real estate in venues like TCA, but the service never tended to get much stage time at Carnegie Hall despite having launched in 2015.
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