ViacomCBS' Entertainment and Youth Group is leaning into its shift away from cable brands and into content
ViacomCBS' Entertainment and Youth Group is leaning into its shift away from cable brands and into content.
With the larger goal to mine ViacomCBS' deep vault of IP and familiar franchises, Hooper White will look to create 100 new projects for across the company's vast portfolio. She will look to produce films with the likes of CBS, Channel 5 and CBS All Access, with the streamer soon to be rebranded and updated to better service all of the company's cable brands.
Hooper White will begin her new role as exec vp and head of original movies and limited series on May 18 and report to Diaz. Diaz reports directly to Chris McCarthy, who oversees ViacomCBS' Entertainment & Youth Studios group. McCarthy's massive purview includes MTV, VH1, Logo, CMT, Comedy Central, Paramount Network, TV Land and Smithsonian Channel.
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