Bob Bakish tells an investor conference that the company will 'increasingly use Paramount+ to distribute our entertainment content globally.'
Calling Robbins a “franchise builder” and “collaborator” who values theatrical and understands the multi-platform world and “understands how social media drives demand,” Bakish said his new role will also ensure he has the resources to “create incremental value.”
Asked about ViacomCBS’ film release strategy, he said the company was spending a lot of time testing different models. He lauded the success ofas the firm’s first day-and-date release in cinemas and on streaming. “We think that is actually a very good model for kids and family films, particularly in this COVID-impacted time, because it gives consumers optionality to view product where they feel the most comfortable.
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