Viacom adds new conservative channel to Pluto TV
Viacom has quietly debuted a conservative news channel on Pluto TV, a digital platform it acquired for $340 million in March.I’m Right w/Jesse Kelly. Sexton is a syndicated talk-radio host and his Pluto TV show appears to be a video version. Kelly is a U.S. Marine Corps veteran and former congressional candidate in Arizona who also hosts a podcast.
In fact, The First isn’t the only conservative news channel at Pluto TV, given it also features a Newsmax-branded channel. Whether launching The First is the entirety of Viacom’s plans to wade into conservative television remains to be seen, as sources tellthat more ambitious efforts had been bandied about, including rebranding one of the conglomerate’s many cable channels. Viacom denies any such effort has been greenlit, though.
Viacom is trying to close a merger with CBS to create a $30 billion conglomerate to be called ViacomCBS, which will control Showtime, MTV, Comedy Central, BET, CBS, Nickelodeon and many other channels.
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