What began as a small swap store has turned into a local mecca for eco-conscious fashion and now original in-house design.
in hopes of finding a home for the city’s discarded clothes. She opened her own resale outpost on a shopping street in the capital’s center known for vintage. Stahnke painted the entire space pink and hung a sign that readover the door. But this was not just a place to find lost designer treasures. Stahnke established a swap system where customers can come in, drop off their old garments, and receive points that act as store credit.
“We’ve created a concept where all clothes are valuable and nothing is wasted,” says Stahnke. Now, she and her team are adding another layer of eco-conscious practices to their operation. They’ve recently partnered with De Forenede Dampvaskerier, or DFD, which is one of the largest, sustainably minded textile-washing companies in the Nordic region. They care for linens used in hospitals, restaurants, and hotels.
Stahnke, along with her Veras team, came up with the idea to create a collection of winter coats from DFD’s discarded blankets and quilts, as well as tote bags from its leftover laundry bags. There are two styles of jackets—short and long—in three different prints, and the bags come in seven different colors, including bright orange and green.
The new Veras upcycled collection comes on the heels of Copenhagen Fashion Week announcing an ambitious sustainability initiative. Many of the city’s most globally visible brands are just beginning to focus on eco-practices or ramping up their existing strategies, but Veras is continuing to build its circular business from the ground up.
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