Vera Wang tells PEOPLE about her new 'When You Know You Know' campaign with Zales for the Vera Wang LOVE collection, where she interviewed dozens of real-life couples to learn about their love stories
“It was just so authentic,” the bridal designer says of collaborating with real-life couples for the new Vera Wang LOVE collection campaignJulia Moore is a digital news writer at PEOPLE. A graduate of Northwestern University, she has been working at PEOPLE since 2022.Andrea Lavinthal has 20 years of experience as a writer, editor and content creator and has worked at PEOPLE since 2012.
Wang’s goal with interviewing couples — and she was involved in every step of the process — was to encapsulate what marriage really means. “It was really about capturing this very human desire to commit, despite everything people go through,” she says, adding that the collection is “about love and it comes in so many different forms and it's so many different stages in one's life.”
Reflecting on what it means to be married, Wang shares, “Marriage is to me, one of the most optimistic things you can do in life. I mean, it really is. It's commitment.”“To me it was a very honest, authentic and, in a way, charming view of intimacy. I mean, it's a way of looking at how people are — they have different lives or different ages, they've been through different things — and yet they're still ready to make that leap.
She adds, “It wasn't about only bridal — get beautiful bridal gowns and bouquets and maids of honor and all the other things that come with the wedding that are traditional and yet celebratory. It was really about people and how different we all are, yet how we all aren't so different in the end.”to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
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