The Hershey Company is rolling out plant-based treats just in time for Easter.
The Hershey Company HSY is making plant-based versions of two of its most popular treats to meet the changing needs of some snackers: Reese’s Peanut Butter Cups and Hershey’s chocolate bars. The new Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt oat chocolate confections, and Reese’s Plant Based Peanut Butter Cups, also made with oat chocolate, are coming to store shelves nationwide this spring, the company announced on Tuesday. Prices were not immediately available.
“We are excited to introduce these delicious, plant-based options,” Teal Liu, Hershey’s brand manager, said in a statement. “Our purpose is to create more moments of goodness for consumers. Those moments are now more accessible for chocolate lovers looking for plant-based alternatives.” There’s been a growing appetite for dairy alternatives to meet the varying needs of consumers, whether that’s vegan shoppers who don’t consume animal products, or folks who are lactose-intolerant and looking to minimize their dairy intake, as well as people who are just looking for more plant-based products to live a healthier lifestyle, and so on. The global dairy alternatives market was valued at $22.
Shoppers can expect to see the plant-based Reese’s Peanut Butter Cups in stores in March, and the Hershey’s plant-based chocolate bars in April, the company said. The brand didn’t give specific dates, but it looks like the plant-based peanut butter cups, at least, should be available in time for Easter on April 9.
For those looking to stuff their Easter baskets with other plant-based treats, PETA also dishes a list of “bunny approved” vegan Easter candy, such as Moo Free Chocolates’ Easter Bunnycomb Egg and YumEarth Naturals’ jelly beans.
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