In the aftermath of Scandoval, ‘Vanderpump Rules’ cast members continue to crank out niche merch at record speed.
At this makeshift #Scandoval command post, friends moved in to comfort Madix, who explicitly said she didn’t want to see headlines about her predicament. What did soothe her was seeing thousands of messages from sympathetic fans. She’d deactivated Instagram amid the chaos, so supporters reached out through her inner circle—other cast members, and a troupe of attendant chums, includingAs Caperna tells me later, fans kept asking how they could support Madix.
Caperna, who’d recently quit her personal assistant job, had time to rally friends of friends to figure out e-commerce platforms Shopify and Printify.a designer Madix and Maloney had been working with, created a collage of delicate pink and purple flowers, sandwich ingredients, and a menacing chef’s knife. Fans could purchase sweatshirts and iPhone cases sporting the design, alongside other more minimal sketches like a single rose with the restaurant’s name around it.
“It felt like a funeral for the first few days,” says Caperna now, nearly three months after the living room lightbulb moment. “But it was clear fans wanted to support Ariana.”with current sales figures, Maloney noted at the show’s reunion—filmed March 23—that they’d reached $200,000. Caperna says sales have stayed consistent since.
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