Vancouver Island inspires North Saanich creator to go pro on TikTok
While in marketing, VanderMeer always had interest in photography and took that artistic background to the social media world. After losing clients during the pandemic, he decided to commit to the work on accounts he’d already created on TikTok, Instagram and YouTube.
VanderMeer said he knew from a marketing perspective the work required. Previously posting two to three times a week, consistently, he had to up that. “If you actually want to chase social media and garner a following you have to post lots and it has to be good within your niche – quality and quantity,” he said.VanderMeer feels his early productions weren’t very good. Slowly and surely he got better, working on them daily. As he got better, they gained traction, developing an audience as he slowly discovered Vancouver Island while honing the craft.
“Five hundred videos later we are where we are now,” he said, now a full-time content creator, sharing behind-the-scenes and creative photography reels. “It really did help me discover the Island. Everywhere we go is still new, because we’re still new here, but it has allowed me to use fresh eyes.”
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