Summer music festival's budget has fallen in the past two years, is less than half of what it was pre-pandemic
The Vancouver International Jazz Festival has found flagging demand from corporations willing to become new or title sponsors of the annual 10-day music festival, which ended its 2024 run on June 30.
British Columbia Lottery Corp. and Canadian Mortgage and Housing Corp. have been the festival's two largest corporate backers for the past couple years. Other support this year and last year came from organizations such as Granville Island, the Downtown Vancouver Business Improvement Association, Anthem Properties and Pacific Toyota Dealers, Horvath said.
Municipal, provincial and federal grants generate about half of the VIJF's budget, with corporate sponsorships providing about 13 per cent of the budget. Individual donations and sales for tickets, concession items and merchandise largely provide the rest of the revenue. The festival sold 5,382 tickets out of a possible 6,346 for Vancouver ticketed shows, for about 85-per-cent capacity, according to Horvath's data. That does not include attendance at nightclubs or for North Vancouver ticketed jazz shows, she said.
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