Vancouver FC is thinking pink this year, thanks to its new 'Cherry Blossom Kit.' And hoping to look good while helping make a difference.
Vancouver FC is thinking pink this year, thanks to its new"Cherry Blossom Kit." And hoping to look good while helping make a difference.
Pink Shirt Day originated in Berwick, N.S., in 2007, when high schoolers David Shepherd and Travis Price organized a protest to wear pink in sympathy with a Grade 9 student bullied for wearing a pink shirt."But also I thought 'Hang on, we're a men's soccer team. If 28 grown men can wear pink, little boys can wear pink,'" she added."Anyone can wear pink. It doesn't matter who you are.
Vancouver, whose official mascot is Sp’óq’es the Bald Eagle, is known as the Eagles. The club motto, “Something in the air,” is inscribed in red on the back of the kit. Wood's branding background interested Friend, who offered her a job first as Pacific's director of marketing and merchandise and then in 2022 her current role with Vancouver.
Wood works with Macron, the Italian sportswear company that clothes CPL teams, with each kit essentially completed a year in advance of its launch. That means Vancouver's inaugural 2023 kit was completed before the team had a brand, logo or name. Soon after Major League Soccer's D.C. United launched its own"Cherry Blossom" away kit for 2023 and '24, citing the trees gifted to the U.S. capital by Japan as a sign of friendship and unity. Inter Miami's pink shirts have been seen worldwide thanks to Argentina star Lionel Messi. And the film"Barbie" has also given pink a new lease on life.
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