By listening to her customers, Vancouver-based designer Stephanie Ibbitson is recession-proofing her business one bag at a time.
— the brand founded by Stephanie Ibbitson, who recently relocated to Vancouver from Toronto — has become known for its sleek modern handbags and accessories featuring elements like metal chains. Crafted from leather that’s a by-product of the food industry and primarily sourced in North America , the materials Ibbitson works with aren’t inexpensive—as most high-quality things aren’t.
“I was talking to my mum and my grandpa in March,” she recalls. “And he mentioned how during the depression, he remembers his mum not being able to afford certain things but she would still want to feel special.” Ibbitson set out to translate some of her most cherished styles in half-sizes, allowing customers to treat themselves to a piece that would quickly become a wardrobe staple without overextending their budget.
During her time in quarantine, Ibbitson has found herself interacting with customers more often, to figure out what else they want when it comes to her designs. “How many times have you seen a brand and thought, if they just made that belt in gold, I would buy it,” she says, highlighting that she recently added a new belt style to her collection based on a few customer requests.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
States hustle to prepare for mail votingRepublicans are closer to finding their candidate to face freshman Democratic Rep. Ben McAdams in the battleground UT-04, after the state’s party convention ended the bids of several hopefuls
Read more »
To Cure a Fashion Rut, Consider Your Aura''Something in you needs to be honored—a creative energy,' she told me. 'Pieces that have a story are so important for you.' I needed to be more playful, to show on the outside how creative I am on the inside.' emilygould writes:
Read more »
The 55 Greatest Celebrity Sister Style MomentsThese dynamic duos prove that style runs in the family.
Read more »
Your New Favorite Protective Style: Feed-In BraidsGet to know IG's favorite protective style.
Read more »