'Using Experimentation Frameworks To Strengthen Team Collaboration' by taplytics digitaltransformation experiment
The companies that use this framework are typically decentralized. They have single owners whose work rarely overlaps which allows the owners to work independently, reducing the amount of time needed to sync and work together. This framework is used mostly for companies that need a dedicated experimentation team and who are aiming to create a culture of experimentation and scale their current experimentation practices.
An example of a company using a Central Experimentation model could be an experimentation program manager whose role is to inform all the individual product managers on best practices and learnings for running experiments. The experimentation program manager is in charge of setting the goals for the program and reporting back to the product managers and companies leadership team on the results of the experiments run.
Similar to the Central Experimentation framework, there’s often a team dedicated to managing experimentation. What differentiates this model is that the managing team helps with every aspect of experimentation. They help with ideation, design, and analysis, something that the Central Experimentation team rarely does.
This model is often used if a team has several product teams that are running experiments with the same top level domain. An example of this would be having multiple teams who individually own steps towards the same goal such as having customers add items to their cart.You have buy-in and resources from engineering and development teams to run experiments.
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