US: Tesla Accounts For 28% Of Luxury/Premium Car Sales In Q1 2023 via insideevs.com
BMW: 82,466 and 13% shareAs we know, not everyone perceives Tesla as equivalent to other premium brands , but as of now, the automotive industry lists Tesla among the premium/luxury brands.
It will be very interesting to see whether the premium/luxury brands will be able to defend their market share and general position or if they will struggle in the coming years of fast electrification. Let's note that besides Tesla, the premium segment now also includes Rivian and Lucid, which will also take their share.
Some premium brands are trying to fight back through deep electrification, but the outcome is not certain. In the future, the list of top premium/luxury brands might be completely different.
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