When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office. The true tale is told when production budgets, P&A, talent participati…
opening over March 22-24, the best domestic opening ever for an original horror movie and an original R-rated movie . Audiences graded‘s A-, however, that was because they were debating the ending as they left the theater. Still such division didn’t hurtHere are the costs and revenues as our experts see them:Peele had the opportunity under his new first look deal at Universal to make a bigger movie, hence the net production cost for‘s thrifty $4.5M.
Universal spared no expense promoting the movie at $75M global, a similar cost to‘s. We hear star Lupita Nyong’o received $1M upfront, but there was also a substantial back-end for talent and Peele here with participations estimated at $30M, more thanwith theatrical rentals , global home entertainment and TV monies saw $276M in revenue.
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