US grocery coffee sales fall below pre-pandemic levels

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SaltWire's Atlantic regional weather forecast for November 3, 2023 | SaltWireNEW YORK - Sales of coffee at grocery stores in the United States, the world's largest consumer of the beverage, fell to below pre-pandemic levels in the year to end-September, according to data from NIQ, as prices continued to increase.

"What is going on in U.S. coffee at retail is what is going on in U.S. grocery in general," said Matthew Barry, Insight Manager, Food & Beverage at Euromonitor International. However, Jim Watson, Executive Director of Beverage Research at Rabobank, believes the numbers tell only part of the U.S. coffee demand story.

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