North American cannabis firms, facing prohibitive laws, an overcrowded market and a deeply entrenched illicit sector at home are ramping up investments in Germany after the country partly legalized marijuana use.
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Industry insiders said this is mostly driven by problems at home, with Canada plagued by an illicit market and oversupply. In the U.S., allure has dimmed amid regulatory hurdles, including a lack of timeline for federal legalization. "We see a big movement in the global market. Everybody needs to be in Germany and wants to be in Germany now," said Bloomwell CEO Niklas Kouparanis.
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