Instagram follower loops are a common — and questionable — practice dividing the influencer community, but what exactly are they?
Instagram follower loops have become a common practice in the influencer community — but that doesn’t mean they’re not frowned upon.
The post isn’t the first of its kind from Jenner or her family — Kim, Kourtney and Khloé Kardashian, Kylie Jenner and Scott Disick have all shared similar posts before — though it is a conspicuous piece of sponsored content in a feed that Jenner almost exclusively uses to express pride for her children’s various businesses.Kris Jenner shared a giveaway in partnership with Curated Businesses.
Influencer Grace Atwood detailed how follower loops work on her Instagram Stories, which can be viewed here. Influencer Claire Fogel, aka @clairebearlondon, told WWD that she paid $150 to participate in a loop last year and gained about 5,500 followers over the course of a few days. A source who wished to remain anonymous said influencers and brands can pay anywhere from $10,000 to $20,000 to participate, growing their followings by as much as 200,000 overnight.
According to Curated Businesses’ web site, the company has run previous campaigns with influencers Nadia Bartel and Rebecca Judd, Emily Skye and Tammy Hembrow. The winners are listed on the web site, which also includes a tab listing Curated Businesses’ terms and conditions. “I noticed all the accounts were from Brazil, Mexico,” said Fogel, who is based in London. “I was working with brands thinking, this is going to mess up my demographics completely. One of the people who was running [the loop], even though she was English, most of her followers are from South America.”
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