University of Arizona quietly returns to 'U of A' branding; ASU student says 'that's hilarious'

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University of Arizona quietly returns to 'U of A' branding; ASU student says 'that's hilarious'
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You might remember in 2019 that the University of Arizona was mocked for rebranding as “UArizona.' Well, now the university says it's back to using “U of A,' and ASU students aren't staying quiet about the change.

You might remember in 2019 that the University of Arizona was mocked for rebranding as "UArizona."Well, now the university says it's back to using "U of A" – but how they announced the change has surprised brand experts.Arizona State University students are reacting to the change."That's hilarious," Alex Miller, an ASU student, said. "I find that really funny."He's referring to the branding change his rival school made in 2019.

She says rebrands cost money."A ton of money, millions. Especially for something big like this," she said.She was surprised the change was made only in fine print."I think I probably would have made this more of a big deal. I think it's kind of a fun way to spark a conversation, especially on social media. See what people are saying, what people are doing. ‘Hey let’s bring back the SNL skit, let's make this fun and make it authentic,'" Guay said.

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