Universal will debut 'Halloween Kills' in cinemas and on Peacock on Oct. 15.
revealed Thursday that it would debut "Halloween Kills" in cinemas and on Peacock on Oct. 15.
The studio, which made a deal to release films for at least 17 days in theaters before offering titles to the at-home market, is looking to make its latest horror film an event and drive consumers to its streaming service. "Halloween Kills," produced by Universal, Miramax and Blumhouse, was originally slated for a theatrical-only release. It takes place directly after 2018's "Halloween," which saw Laurie Strode , her daughter and granddaughter leave the masked killer Michael Myers caged and burning in Laurie's basement.
It's unclear if Universal struck a deal with movie theater chains in switching the film's release strategy. The company came under fire in early 2020 for shifting to a day-and-date release plan for "Trolls: World Tour." At the time, this kind of release was unheard of in the industry and led Universal to negotiate with theaters to play its movies on the big screen for at least three weeks before offering them up to streaming or on-demand.
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