Universal has responded to AMC boss Adam Aron’s note tonight to Universal Studios Chairman Donna Langley in which he told the studio that the chain won’t be playing their titles at thei…
’ have exceeded our expectations and demonstrated the viability of PVOD. As soon as theaters reopen, we expect to release movies on both formats.”
Now while some may say that Aron may have overreacted here over Shell’s statements, that maybe perhaps the exhibition boss misconstrued them or took them out of context, the NBCUni executive is known as a longstanding champion of squeezing the theatrical window, and getting movies into homes sooner. Shell is a cable guy, who came to Universal’s film division from Comcast in 2015.
One exhibition insider said today in response to the AMC mudslinging “This is war — I haven’t seen it this bad since Disney hiked rental terms up before they started releasing theAnd it’s truly a game of chicken here with the majors: AMC is drawing a line as the exhibition leader, and it will be interesting to see who lines up behind them.
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