Universal Music Group (UMG) has expanded its Middle East and North Africa operations by launching new divisions in Morocco and Israel. Universal Music Morocco will operate from Casablanca, led by b…
Universal Music Morocco will operate from Casablanca, led by business development executive Serena Safieddine, who will work alongside UMG’s regional headquarters in Dubai, and report into Patrick Boulos, CEO of Universal Music MENA.
Boulos said, “Within Morocco and their immediate neighbors, there is a wealth of untapped artist talent and we are excited to introduce these unique sounds to global audiences, platforms and partners.” Mokady said: “As the first major global music company in-market, UMG will look to identify, sign and develop the best domestic artist talent, whilst working closely with partners, technology companies and local start-ups to create innovative campaigns and projects to help UMG artists to reach the widest possible audience worldwide.”
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