Unity CEO sparks fury by saying developers who don't consider monetization are 'f***ing idiots'

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Unity CEO sparks fury by saying developers who don't consider monetization are 'f***ing idiots'
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Unity chief John Riccitiello stirred things up with some pointed words about monetizing videogames.

"Ferrari and some of the other high-end car manufacturers still use clay and carving knives," Riccitiello said in reference to developers who resist monetization efforts.

That's a hot take by any measure, and Riccitiello's words sparked almost immediate backlash, particularly from the indie development community.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

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Unity’s boss says devs who don’t plan monetisation earlier are ‘f***ing idiots’ | VGCUnity’s boss says devs who don’t plan monetisation earlier are ‘f***ing idiots’ | VGCUnity CEO John Riccitiello has called developers who don’t plan their monetisation strategies early during development “fucking idiots”.
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