United Airlines is personalizing in-flight marketing as the carrier seeks to cash in on passenger data.
Marketing in the friendly skies is getting personal, with United Airlines now displaying targeted ads on seat-back screens as the carrier looks to cash in on customer data. United passengers who toggle through the in-flight film and TV show options already see ads during programming. That includes a 30-second commercial that will now reflect the information United has compiled on individual travelers, like where they live and destinations they've traveled to.
'There has been a huge strategic shift within this high-growth sector in the past five years, where advertisers and brands have come together to determine how best to connect with consumers in a way that's valuable, effective and personalized,' according to Nunn.The airline has nearly 100,000 seat-back screens across its fleet, with the potential for 3.5 hours of attention per traveler, based on average flight time.
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