New homes advertised next to stories about damage inflicted upon West Kelowna due to wildfires
When Vancouver Sun readers opened their newspapers Wednesday , they may have noticed an odd pairing of stories and advertising.
The ad was not the first time the publication promoted new homes in West Kelowna as the community battled the wildfire. Another had been published Aug. 19. “It's that linkage, subconsciously. You certainly wouldn't want to have a series of ads cropping up all surrounded by stories about fires.” “It looks pretty insensitive,” said Peter Chow-White, a professor at SFU’s School of Communication. “We see what's happening in Maui and Lahaina and you've got these contradictory responses to these types of a crisis.” “There are some advertisements saying, ‘Hey, don't stop looking at trips. We need you to come here and spend your money.
“We regret the unfortunate placement of our print ad, but these ads were committed months ago, and we don’t control the location of the ads or the stories around them,” he said.It’s estimated fewer than 90 structures will be fully or partially damaged in West Kelowna and the Westbank First Nation because of the McDougall Creek wildfire that started Aug. 15, according to West Kelowna fire chief Jason Brolund.
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