The 'underconsumption core' trend on TikTok challenges the pressure to overconsume by promoting a simpler lifestyle that prioritizes reuse, mindful purchases, and financial responsibility.
With the rise of influencer culture, the pressure to overconsume is nearly everywhere on social media. That being said, owning one pair of shoes in 10 colors or immediately purchasing the newest iPhone when it comes out (even if the one you have works perfectly fine) should not be considered normal. Thankfully, there are people online sharing their consumption habits under the tag 'underconsumption core,' Money.ca reports.
In these posts, people flaunt items they reuse, things they don't replace just because there's a newer option on the market, while prioritizing a simpler life that rejects the idea of hoarding items for aesthetic purposes. Their cupboards are stocked with mismatched hand-me-down dinnerware instead of sleek and pricey matching sets from Crate and Barrel, for example. Essentially, this TikTok trend exists to combat the normalization of overconsumption and promote spending habits that are healthier for your wallet and the planet. Examples of underconsumption There's plenty about underconsumption that's attractive. For starters, by consuming less, you can contribute less to waste from unused items and packaging, therefore reducing your carbon footprint. It also renounces an aspiration to emulate wealthy influencers and celebrities, giving you a chance to put money into savings instead of draining your bank account on shopping sprees snatching up the latest products they are hawking. If you want a closer look at what underconsumption methods people are using to reduce waste and save money, here are some to get you started: The anti-haul TikTok user Alyssa Barber, or @newlifestyleabb, is known for her content promoting sustainable shopping habits. She frequently posts 'anti-hauls' where she walks through stores like Target and shows off items that she won't be buying and why. For example, Barber has shared that she won't be buying new water bottles when the one she already has keeps her hydrate
UNDERCONSUMPTION TIKTOK CONSUMPTION SUSTAINABILITY FINANCE
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