Ulta Sparks Calls for Boycott After Trans 'Girlhood' Clip Goes Viral

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Ulta Sparks Calls for Boycott After Trans 'Girlhood' Clip Goes Viral
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A new Ulta Beauty campaign highlighting 'girlhood' is sparking a fierce response online, causing some to call for a boycott after a transwoman was featured to discuss the topic.

In the promo clip from Thursday, Dylan is briefly heard discussing things she feels are still accessible to her as a trans woman -- including being able to find love, still being a performer and having a family/being a mother ... all of which she believes she can totally do.

It's part of a longer video that's up on their YouTube page, in which Dylan goes into detail about her recent transition and roots ... apparently growing up in a super conservative family and detailing how she came to find her inner beauty and the guts to show it off publicly. The problem ... some say Dylan, and Ulta by extension, is appropriating womanhood and simply wearing it as a costume -- which is pissing off a good amount of folks who are up in arms about this and swearing to never buy Ulta products again.and Dylan, saying things like"she's actually a man" and other hurtful remarks -- to which Ulta is asking for dignity and empathy. A line they're repeating in the comments is ...

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