On the company’s earnings call, chief executive officer Dave Kimbell added that fragrance, bath, hair care, makeup and skin care all grew double-digits year-over-year.
Makeup’s turnaround was also ahead of schedule. “Sales of makeup exceeded pre-pandemic levels. The makeup recovery is progressing faster than we expected,” he said. Category-wise, traction in foundation, concealers, eyeliner and lipstick drove the spike in interest.
New brand introductions like Drunk Elephant and Fresh also “appealed” to consumers, he added, while Peter Thomas Roth and La Roche-Posay reaped the benefits of their social media buzz. In hair, both new products and Ulta’s core assortment tracked gains. Dyson’s AirWrap “continued to be a member favorite,” Kimbell said, also calling outBrands like Fekkai and IGK benefitted from successful backbar takeover events at Ulta’s in-store salons, while Pureology, Redken and Biolage also performed well. Services are also back in full, which in tandem with lifting pandemic restrictions, brought shoppers back to brick-and-mortar doors.
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