In 2016, Conor McGregor boasted to soccer star Cristiano Ronaldo that he’d overtake him one day as sports’ highest-paid star. This year, the UFC fighter did just that
cover. “I’m glad I pipped Ronaldo this year,” he says.
He made his UFC debut in 2013, forging a winning streak that made him featherweight champion in 2015 and the lightweight winner a year later. He’s not considered the most technically adept fighter, but his explosive mix of ability, style and trash talk, and his big persona, have made him a household name. His biggest payday came when he broke out of the MMA cage for a 2017 boxing match with nine-time world-title holder Floyd Mayweather Jr.
McGregor’s move into booze was entirely strategic. “I could have taken the easy money,” he says of his decision to go beyond basic endorsements and start the liquor business in 2018. “I could have taken the quick buck. [But] I took the risk. I put my heart and soul into it, and it’s paid off.”
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