The controversial issue first surfaced last summer, after UCLA announced it would enter the Big Ten in 2024 (along with USC) and leave its sister campus behind.
Expecting the depleted Pac-12 to lose significant media revenue without the Los Angeles market, the regents voted in December to retain the authority to force the Westwood campus to subsidize Berkeley:“The President will return to the Regents at a future meeting, after Pac-12 media agreements are finalized, with a recommendation for a contribution by UCLA to the Berkeley campus in the range of $2 million to $10 million, to be used to enhance student athlete support at that campus.
“Such recommendation will be based on the best available information on projected revenues for both campuses. The Board of Regents will have final approval over the contribution amount.”But to gain admittance to their new home, the Bay Area schools were forced to accept reduced revenue from the ACC’s media rights contract with ESPN for nine years. The discounted rate reportedly begins at 30 percent of a full share.
Instead of the $25 million to $30 million they would have received annually from the Pac-12 — or as a full-share member of the ACC — the Bears are staring at just seven figures in media rights revenue into the early 2030s. This, for an athletic department that requires more than $20 million annually from central campus just to balance its books.
“There certainly are financial challenges to this agreement,” Cal chancellor Carol Christ said the day the Bears joined the ACC. “We believe this was the best agreement in financial terms that we could have made and look forward to working through the challenges.”
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