U.S. Wineries Still Not Doing Enough To Attract Younger, Multi-Cultural Consumers, New Report Says

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U.S. Wineries Still Not Doing Enough To Attract Younger, Multi-Cultural Consumers, New Report Says
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Are wineries doing enough to attract younger, multicultural consumers? A poll breaks down the progress of the industry:

Too Many Other Beverage Choice

Wine is also more expensive in restaurants, compared to beer or a cocktail. Stratton shared a chart showing how in 2021 many restaurants restocked their spirits inventory, but did not order much wine. The panel discussed that part of the reason is because the spirits industry does a great job of promoting and advertising their products, and wine needs to come together as an industry to do more of this.

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