When Europe's tariffs on U.S. whiskey hit in June 2018, craft distillery Mo...
BRISTOL, Pa. - When Europe’s tariffs on U.S. whiskey hit in June 2018, craft distillery Mountain Laurel Spirits LLC lost 10% of its sales overnight as its European distributor simply stopped buying its award-winning Dad’s Hat Pennsylvania Rye Whiskey.
In the 12 months before the tariffs hit, the United States exported $757 million of rye and bourbon. From July 2018 to June 2019 exports were $597 million. Exports are a sizeable chunk of sales the U.S. whiskey industry, which generated $3.6 billion in revenue in 2018. The group said that at least 11,200 to 78,600 jobs could be lost in the beverage, alcohol and hospitality sectors, which currently employ 2.4 million Americans, if the EU-U.S.-conflict worsened.The tariff war is capping a boom for U.S whiskey despite a surge in global demand for traditionally made spirits and cocktails. The Kentucky Distillers Association said that the production of Kentucky bourbon, a popular variety of U.S. whiskey, in 2018 reached its highest level - 1.
The company had hoped that Europe could soak up at least a tenth of its sales and had bought a large inventory of European-sized bottles just as the tariffs hit.
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