The National Hispanic Cannabis Council published the first overview of the U.S. Hispanic community’s understanding of the plant.
, an attorney and cannabis policy advocate, highlighted that the substantial number of Hispanic cannabis users, as revealed by the study, underscores the industry’s need to invest in translating more training and materials into Spanish.
Gonzalez, who immigrated to the U.S. from Ecuador when she was three, also emphasized that the Hispanic people are not monolithic and it is also crucial to provide support for those who are undocumented. Also, the report says Hispanic consumers are more likely to support Hispanic-owned cannabis businesses and products.
He also sees the insights provided in the report regarding the buying behavior of the Hispanic community and the potential for Latino-owned businesses to thrive, ringing true for New Jersey.
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