The DOJ filed its long-expected antitrust lawsuit against Google today. 5 experts weigh in on the news, and what's likely to come next.
Mad Money"One, it's baked in. Two, it's not the first rodeo. They've been able to defend this over and over and over again. There's a huge number of documents that are in favor of Google. … If they broke up the company … what would you get? You'd get Waymo. You'd get health care. You get fantastic YouTube and you get search.
Stephen Houck, former chief of the antitrust bureau at the New York state attorney general's office, laid out the differences between this suit and that against Microsoft in the 1990s. "We haven't seen the complaint yet. I'm sure Google will move to dismiss it. Unlike Microsoft, here the problem from the very beginning has been a lack of consumer harm. Google's products are well liked by consumers. They're free. Unlike the Microsoft case where the whole objective of Microsoft was to enable itself to continue charging high monopoly prices … [these are] very different cases. The conduct apparently is going to be alleged, it's also very, very different.
Brian Nowak, senior internet equity research analyst at Morgan Stanley, said Google already underwent a similar scenario in Europe. "The three things that really stand out to me coming out of this is No. 1, this is going to be a long process, and this is a process that will involve years, not quarters, likely in actually getting resolution. No. 2, as part of that multiquarter, potentially a year, process of politicking and negotiation … it's not really clear what types of changes Alphabet or Google have to make to their core products and how we think about the real financial impact of those changes.
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