The skin care brand is taking a stab at complexion products with a tinted incarnation of the Super Hydrator.
’s latest launch, a tinted iteration of the Super Hydrator, which launches Wednesday in 11 shades. “As technology shifts, the focus will be on your skin because we take so much time and effort for it.”’s first few plays in the makeup arena, which included tinted iterations of its lip treatment, the Lip Plasma Compound. Craig said the new launch was simply a reaction to consumer demand.
Craig cautioned that she thinks of U Beauty still as a skin care brand, not as a bi-axis beauty brand. “I’m not going into makeup,” she said. “The future of skin care is color. This is just an extension of our skin care brand.” Consumer feedback and internal feedback played into the launch, which took more than two years to complete. “We love making decisions guided by what our team feels has been successful,” said Kate Klobe Wasserstein, chief brand officer of. “Makeup artists were constantly saying what a great primer it was. Instead of going into a separate subcategory, we saw how people were using the product and built on it.
The brand’s forward-thinking viewpoint also inspired the launch’s accompanying campaign, which drew inspiration from the work of David Sims and Craig McDean, in addition to the 1997 film “Gattaca.”
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
User-Created Sign At EVgo Station Shows That Charging Needs To Be SimplerClean Tech News & Views: EVs, Solar Energy, Batteries
Read more »
Saks Fifth Avenue Has Created a Work & Film Studio on the 10th FloorThe 10th floor has been reimagined with a set for filming, a photo studio, an edit zone for content creation, and work stations connecting people, media and luxury fashion.
Read more »
Yes, the Israel Foreign Ministry created a YouTube ad with a message for parentsJoin storyteller and historian Rissa Miller to explore the shadowy side of York. The tour will be offered three dates in October.
Read more »
Why Derms Are All Obsessed With Protein Intake (And How It Can Help Aging Skin)The topic of protein consumption has entered the beauty conversation.
Read more »
The Best Beauty Instagrams of the Week: Anna Cleveland, Adut Akech, and MoreFall manicures and graphic haircuts featured in this week's best beauty Instagrams.
Read more »
Feminist Icon Judy Chicago on Aging, Makeup, and “Gratuitous Beauty”The artist speaks with Vogue about the intersection of feminism and beauty.
Read more »