Tyler, The Creator is set to receive the cultural influence award in partnership with lifestyle brand Rock the Bells at the 2021 BET Hip Hop Awards.
The award aims to recognize “a younger, innovative, otherworldly artist that has significantly impacted the culture — while uplifting their community,” according to a release from BET. Recipients are selected through an editorial process involving input from LL Cool J.
“This award will celebrate innovative hip hop artists who are shaking the industry, like Tyler, The Creator, and who will carry the hip hop torch for generations to come,” adds Connie Orlando, EVP specials, music programming & music strategy at BET.
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