Ford gave its dealerships an ultimatum: Commit to selling electric cars at no-haggle pricing or lose the right to sell them. Not all of them are on board.
In September, Ford gave its dealerships an ultimatum: Commit to selling electric cars or lose the right to sell them. About two-thirds, the company now says, have bought into the plan.
Of Ford’s F roughly 3,000 franchised dealers, 1,920 signed up for plans that require them to build new infrastructure to sell the cars. They’ve also agreed to sell EVs at fixed prices without negotiation. Its all-electric Mustang Mach-E has been a sales success. Dealers struggle to keep the sporty electric SUV in stock.
But rivals forgo dealerships altogether But Ford has a stick to go with the carrot of EV sales – Tesla’s TSLA example.
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