Jokes on Instagram and Tik Tok continue to affect young people, experts say - while warning over the dangers of labelling as anti-vaxxers those who are vaccine hesitant.
He said the most effective anti-vaxxers were"great marketers" and drew people in by generating content related to wellness or fertility, then gradually linked these issues to vaccination.
Ed Stubbs, a teacher who developed a package of lessons designed to tackle vaccine hesitancy in schools, said that because young people spent so much time online they could easily find themselves watching a lot of anti-vax content. "They are jokes and the students would even tell me and be laughing while they say them, but it still has an effect on them and instead of vaccines being something quite dull, boring, and necessary, it's something that is controversial, weird and slightly alarming."
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