Great profile of Latinx Founders tataharper and Rachel Gomez.
September 15 marks the start of National Hispanic Heritage Month—a time when many nations in Central America celebrate their national independence and Latinx and Hispanic people are honored for their history and contributions. Two such women who are paving the way for their communities are Tata Harper and Rachel Gomez, business entrepreneurs who’ve found success in the beauty and fashion spaces, respectively—through the proverbial blood, sweat, and.
It was that loving sense of self-care—combined with a desire for natural, home-grown ingredients in her own skincare routine—that prompted Harper to start, in 2010. The founder credits her Latinx upbringing for helping her embrace beauty as a time to relax and unwind. Always a maximalist, she believes Latina women have a more-is-more approach. “They don’t need simple and uncomplicated routines. We like to be proactive and layer up a lot of things,” she says.
Harper’s humble beauty beginnings have come full circle. One of her favorite parts of her job is hosting skincare classes similar to those spa days she shared with her grandmother. Her line also sells curated treatments and tools for making a spa day in your own home. Today, family and community are core values of her brand. “Latinx communities tend to be tightly knit and members rely on one another, which is something I love and appreciate so much,” she says.
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