Despite losing their steady 9-5 jobs during the pandemic, two friends from Toronto are gearing up to open the fourth location of their Vietnamese bak…
Despite losing their steady 9-5 jobs during the pandemic, two friends from Toronto are gearing up to open the fourth location of their Vietnamese bakery, and this time, it's in The Big Apple. was founded by partners Brian Tran and Harry Pham, who opened up their first downtown location in the summer of 2021 with the help of their other friend, Michelle Pham.
Building up their customer base throughout the GTA, the team has now taken their love for sweets across the border, where they're gearing up to open their first American location in New York City's East Village. "They were long-lost friends at elementary school, and Tung happened to be a big New York foodie, and really immersed in the restaurant scene there, especially in the Vietnamese food scene," Tran explained.
"Toronto has so few international exports and we really are trying to fight against the tall poppy syndrome that a lot of businesses sometimes feel is culturally there as part of the Canadian fabric. We're not trying to be boastful of our achievements. I think we're actually quite humbled by our experience so far in New York."
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