Twitter suspended 3 Baby Nut meme accounts created by Planters because they violated their rules
to promote their re-incarnated Mr. Peanut mascot, dubbed Baby Nut.
Baby Nut was unveiled during an ad at the 2020 Super Bowl Sunday, following a campaign that centered around theThe @MrPeanut account immediately began retweeting meme accounts that were centered around Baby Nut.
, which forbids "coordinated activity, that attempts to artificially influence conversations through the use of multiple accounts, fake accounts, automation and/or scripting," and "operating multiple accounts with overlapping use cases, such as identical or similar personas or substantially similar content."
After flagging the accounts to Twitter and Planters parent company Kraft Heinz, Kraft Heinz responded Monday morning, noting that Twitter had suspended three meme accounts that they had created for violating Twitter rules. "As we prepared to launch Baby Nut, we knew our fans would want as much content as they could get. After consulting with Twitter, we launched three meme-sharing accounts in a fashion we believed was compliant with its terms of service," Lynne Galia of Kraft Heinz told Insider. "After we went forward, Twitter ultimately decided these accounts were noncompliant. We respect that decision.
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