Twitter's former CEO has a new app that looks a lot like Twitter

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Twitter's former CEO has a new app that looks a lot like Twitter
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The buzzy new social media app of the moment looks so much like Twitter it's almost hard to distinguish the two. The profiles, timelines and colours are nearly identical. Even the creator is the same. But under the hood, Bluesky, developed by Twitter co-founder and former CEO Jack Dorsey, is vastly different.

The buzzy new social media app of the moment looks so much like Twitter it's almost hard to distinguish the two. The profiles, timelines and colours are nearly identical. Even the creator is the same.

In recent days, it's gained traction among journalists, politicians and celebrities, from Democratic Rep. Alexandria Ocasio-Cortez to model Chrissy Teigen and the 90s band Eve 6.Bluesky calls itself "a new social network for microblogging." With the app, users can post and follow short updates on a timeline, just as they would on Twitter, though with some differences. There are currently no hashtags -- a central feature on Twitter -- and no direct messages.

If the idea of a decentralized social network sounds familiar, it's likely because of Mastodon, another Twitter alternative that also gained attention late last year.Like Mastodon, Bluesky appeals to a number of Twitter users who are frustrated with the direction of the platform under owner Elon Musk. In the six months since Musk took over Twitter, he has made a number of controversial changes to its features and policies, including the removal of blue check marks from prominent users.

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