Twitter has removed the verification check mark on the main account of The New York Times, one of CEO Elon Musk's most despised news organizations.
The removal comes as many of Twitter's high-profile users are bracing for the loss of the blue check marks that helped verify their identity and distinguish them from impostors on the social media platform.
Other Times accounts such as its business news and opinion pages still had either blue or gold check marks on Sunday, as did multiple reporters for the news organization. While the cost of Twitter Blue subscriptions might seem like nothing for Twitter's most famous commentators, celebrity users from basketball star LeBron James to Star Trek's William Shatner have balked at joining. Seinfeld actor Jason Alexander pledged to leave the platform if Musk takes his blue check away.
Alexander, the actor, said there are bigger issues in the world but without the blue mark, “anyone can allege to be me” so if he loses it, he's gone.After buying Twitter for $44 billion in October, Musk has been trying to boost the struggling platform's revenue by pushing more people to pay for a premium subscription.
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