New features on X, the platform formerly known as Twitter, will look to bring advertisers back following months of declining ad revenue. According to researchers, hate speech has increased since the Musk takeover. An automated blocklist will also be a tool available to advertisers, allowing them to prohibit their brands from appearing adjacent to certain keywords on the 'For You' and 'Following' pages. It's not clear when some of the features, such as sensitivity settings, will officially go live.
An automated blocklist will also be a tool available to advertisers, allowing them to prohibit their brands from appearing adjacent to certain keywords on the “For You” and “Following” pages.It’s not clear when some of the features, such as sensitivity settings, will officially go live.
In the meantime, a test phase will be used before the proper launch of some of the tools.59%. That is the year-over-year drop in X’s revenue from U.S. advertising this April, according to theSince Musk’s $44 billion acquisition of Twitter, the platform, currently known as X, has gone through shifts that have turned away advertisers. The platform experienced a significant
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