Twitter on Saturday launched a subscription service for $8 a month that includes a blue checkmark now given to verified accounts as new owner Elon Musk overhauls the platform's verification system.
Twitter on Saturday launched a subscription service for US$7.99 a month that includes a blue check now given to verified accounts as new owner Elon Musk overhauls the platform's verification system just ahead of U.S. midterm elections.
The change represents the end of Twitter's current verification system, which was launched in 2009 to prevent impersonations of high-profile accounts such as celebrities and politicians. Before the overhaul, Twitter had about 423,000 verified accounts, many of them rank-and-file journalists from around the globe that the company verified regardless of how many followers they had.
Musk, who had earlier said that he wants to "verify all humans" on Twitter, has floated that public figures would be identified in ways other than the blue check. Currently, for instance, government officials are identified with text under names stating that they are posting from an official government account.
About half of the company's staff of 7,500 was let go, tweeted Yoel Roth, Twitter's head of safety and integrity. "I own the responsibility for why everyone is in this situation: I grew the company size too quickly," he tweeted. "I apologize for that." United Airlines became the latest major brand to pause advertising on Twitter. The Chicago-based United confirmed Saturday that it had made the move but declined to discuss the reasons for it or what it would need to see to resume advertising on the platform.
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