Twitter will begin testing advertising in Fleets, its competitor to the 'stories' features on platforms like Snapchat and Instagram.
Fleets to all users in November after testing the feature in select markets. The posts show up at the top of users' apps above their feed and allow users to post text, reactions to tweets, and photos or videos. The company declined to share any figures around the usage of Fleets.
"Appearing in between Fleets from people who are sharing pictures from the dog park in Fort Funston or video of their morning coffee stroll in Williamsburg, Fleet ads are all about connecting your message with the everyday," the company wrote in a blog post by Justin Hoang, a senior product manager, and Austin Evers, global product marketing manager.
Twitter said as it experiments, it will seek to understand how the ads perform for customers not just on Fleets ads but also for future iterations of full-screen formats on Twitter.
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