Social media has been key to Ana Huang’s rise, but the writer admits she’s not immune to the pressure it brings
When you think of your favourite author, you might imagine they spend most of their time immersed in creative work, or wistfully gazing out the window awaiting inspiration.
Like a growing number of the authors you’ll see on bestseller lists these days, Huang got her start self-publishing, building her romance readership via a staggering social-media presence: More than 734,000 Instagram followers, 666,000 on TikTok. I’ve actually slowed down a little bit. These days, on average I publish about two books a year. I am the kind of person who writes to deadline, so whether you give me four weeks or four months, I will be right up against that deadline. If I had the choice, I would literally be thinking about a book forever, and never get anything on the page. But when I have a hard deadline, my brain shapes itself to conform to that.Those were pretty wild days. I was on there when I was a teenager.
The “alpha male” hero is one of the hallmarks of your books. What is it about that archetype that draws people again and again?
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