The union representing sports broadcast technicians is launching ads on cable TV as it ratchets up a fight with regional sports network owner Sinclair.
When sports fans in Los Angeles turn to watch reruns of games on cable TV aired during the coronavirus lockdown, they will be interrupted by ads funded by the union representing technicians who worked on those broadcasts.says. “So when you turn on your TV or pay your cable bill, remember how Sinclair abandoned its workers.”Sinclair Broadcast Group-owned Fox Sports networks
to pressure the company to improve compensation for technicians who had been set to work on televised games. The union represents about 1,500 workers in a dozen markets where Sinclair-owned sports networks operate. The TV ad is part of a weeks-long campaign the union launched after Sinclair offered the workers $2,500 loans, rather than pay them for work on canceled games as some other networks have done.Maryland-based Sinclair, known for its conservative news broadcasts, said in a statement that hundreds of workers were using its loan program.
“Our objective continues to be providing immediate relief to the more than 1,000 freelancers who regularly work with us to deliver the best in live, local sports,” Sinclair spokesman Ronn Torossian said in an email. “We determined that this initiative was what our company could offer at this time.”and treat workers equitably, many of whom are struggling to access emergency federal funds and turning to food banks across the country.
Media companies are struggling financially to navigate the pandemic that has shut down many sources of revenue, such as theme parks, movies theaters and live sports. The production halt came at a particularly crucial time for those working on sports broadcasts, as they were set to enter their busiest season.
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