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Weather’s role in wildfires in Atlantic Canada | SaltWire #weather #climatechange #wildfireseason - As television executives prepare lavish stage presentations in New York this week to dazzle advertisers during the annual TV upfront sales season, a harsh economic reality looms offstage -- digital video advertising now eclipses spending on traditional television ads.
That represents 52% of the projected spending on video advertising this year, reflecting a change in viewing habits nearly two decades in the making. The fragmenting of the video landscape is well understood -- and media companies like NBCUniversal have developed new advertising tools that let marketers' messages ride along with their content, wherever it appears. For example, a T-Mobile ad featuring U.S. TV show"Saturday Night Live's" Chloe Fineman could air during the live network TV broadcast of “SNL,” appear the next day on NBCU’s Peacock streaming service and show up on social platforms like X, TikTok and YouTube.
“We view a re-bundling of traditional media content on streaming platforms as a key to making the space investable again,” wrote TD Cowen’s Doug Creutz.
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